Rival-Nomics: Competition and behind-the-scene stories of Fifty-two of Korea´s top enterprises
JUNG Hyuk-jun
business, entrepreneurship

The survival strategy of Korean enterprises!
The winning formula and the behind stories of fifty-two rival enterprises
Easy and detailed material written by a longtime economy journalist.

A clean cut outlook on Korea’s economy through the scope of “rival-nomics.” It is a thorough investigation on the winning strategy of fifty-two of Korea’s finest enterprises - - - how these companies coped with rivalry as it expanded and the process of grasping the competitive advantage.

Learn how LG Electronics and Samsung Electronics started out, Hyundai’s legendary success in the Middle East, the challenge and fall of NC Soft and Nexon. You will read about important entrepreneurs’ struggle and competition in and out of the country which helped pull Korea through the economic crisis. Get to know what happened backstage between GS Home Shopping and CJ Home Shopping, Kia Motors and GM Daewoo, and SK Telecom and KT over mobile phone and internet services. Find the clues on how to make your business become a winner in the competition.

The writer has organized the source of the company’s competitive power into seven categories: entrepreneurship, getting out of crisis, changing the game rules, rules of competitive advantage, and more. This book will give you insights on how to start a business, how to become number one, how to be competitive, and how to deal with changes.

In the appendix section, you will also find the author’s view on micro-economics such as ‘the butterfly effect of greed: the economic crisis started in the US through flashback effect’ and ‘glass ceiling and woman-CEOs.’ The CEO comparison at the end of each chapter is an interesting section you don’t want to miss.

About the Author
Jung Hyuk-jun is currently the head of economics team for the weekly Hankyoreh 21. He also runs a blog “looking for heights (blog.hani.co.kr/june).” He is planning to write a book on international enterprises, Global Rival-Nomics.

Science Essays for Future Presidents
LEE Jong-phil
Non-fiction, science, social criticism

To the physicist author, there are too many irrationalities and rationalization disguised as rationality. Therefore, the author looks into the world of politics, economy and culture through the eyes of a rational scientist.

Using the Duhem-Quine thesis, which states that it is impossible to test a scientific hypothesis in isolation because an empirical test of the hypothesis requires one or more background assumptions, the book answers why the then candidate Lee Myung-bak was not scrutinized immediately despite various suspicions raised against him in the 2007 presidential election.

According to Ph.D. Lee Jong-phil, assertions such as “the incompetent left-wing government has ruined the country” or “If the Grand National Party comes into power, there will be war on the Korean peninsula” are not actually observed scenarios or proven theories. The author points out that “there is only prediction in social phenomena or the humanities, and unproven theory, belief turned into science, subjective comparison and large logical leaps are commonplace.”

This book can be read as social criticism by a scientist. The author remarks, “While politicians and the president do not have to be physicians, the problems will grow more serious if they cannot think scientifically.” In this book, the author explains and analyzes politics, economy, and culture with popular theories of physics. The topics include “why politicians and diplomats must learn physics,” “Lisa Randal, the scientist who inspires Steven Spielberg,” “The discovery of dark-matter proves the ignorance of mankind,” and “game theory in FTA negotiation.”

Tree Stories: Secret History Hidden In Trees
KANG Pan-Kwon, 2007
History, Nature

Biographies of Trees!

This book is a collection of stories related to trees, told in the form of biography. In this book, trees are the channel to understand human history and literacy, especially the Chinese letters.
Part 1 contains stories of Chinese characters related to the general properties obtained from trees, such as forests, tall trees, shrubs, leaves, roots, stems, branches, flowers and fruits. Part 2 is various information on familiar trees such as pine tree, thuja tree, apricot tree, chestnut tree, Castanopsis, Zanthoxy, and so on. The book also tells us the meaning of the Chinese characters – their names, properties and usage, as well as how they are related to human lives.

About the Author
A professor in Kyemyung University, majored in Chinese history. He is also famous for his specialty in trees. He wrote many articles on the historical aspects of trees. Trees loved by Confucius won him a non-fiction writers’ award. 

What Happened to Them?: A Journey of A Psychotherapist
KWON Moon-su, 2007

Easy-to-read case-studies of psychotherapy!

This book explores the dark part of our own minds, that we do not recognize. The author tells us the stories of his patients, e.g., a person who cannot feel the emotion of sorrow, a person who lives 20 consecutive years of bad luck, a person who is obsessed with the number 5, and a person who feels sober and clear-minded only when he drinks. Filled with intimate and sincere stories, this book also serves as an introductory book to the profession of psychotherapist. In this book, the author shows both extreme mental disorder cases and common psychological problems, however, he emphasizes that it is not the matters of categorization but of degree.

About the Author
Dr. KWON Moon-su is a psychotherapist in Maryland University hospital. He is also a practitioner and runs his own psychotherapy clinic. With his patients’ consents, Dr. Kwon puts his counseling cases of the patients and their recovery stories on his website.

Abandoned Women of Joseon: Stories of Women Untold in Official History Records
SON Kyung-hee, 2008
History, Woman

Korean History Unfold on the Road: A Journey to Korean History Exploring Ten Roads
CHOI Ki-suk, et al., 2007

Mysterious Crimes in Joseon: Who is the Real Murderer?
YU Seung-hee, 2008
This book exposes 14 murder cases in Joseon Dynasty, based on Ilsungrok (official crime records of Joseon). These cases left no traces behind, thus unsolved. This book is realistically re-construct those murder cases, analyze how the officers back then tired to solve the cases and the challenges they met, and the social issues and changes brought by these unsolved murder cases.

Dangerous Books: Thirteen Stories of Risking One
LEE Min-hee, 2008

This book reveals Joseons history through 13 books, written by the those labeled “rioters” and “traitors.” Sung Confucianism suppressed the liberty of thoughts and progressive ideas from China, Japan, and Western Europe. Books by the suppressed and their prohibited thoughts shows another aspect of the history.

About the Author
A history professor at Aju University, whose specialties are in the 15th~20th century Korean documents. His research focuses on the booksellers, writers, readers, rulers, bureaucrats, and rebellions of Joseon dynasty.

Twenty-one Writings of Sorrow: Real Tragedies that Stirred Up Joseon
LEE Su-kwang, 2008
The author of best-selling 16 Murder Cases that Stirred Up Joseon and 16 Love Affairs that Stirred Up Joseon’s another “Stirred Up Joseon” book. Tragic events, such as losing one’s parents, seeing one’s spouse dying, being exiled, breaking up between the lovers, which subjects resonate at all time, are explored in this book through 21 supreme writings.

Who Dares to Say Having Read Arendt and Tocqueville
PARK Hong-kyu, 2008

Re-reading Arendt and Tocqueville across the board. Arendt has been in spotlight of humanities studies in Korea since the new century set in, but from the author’s perspective, Tocqueville was overlooked, whose theory of democracy was the origin of the achievement of Arendt. The Author also criticizes and warns against the Korean academic world, the translators of Arendts works, and those who claims to have theirs specialties in Arendt.

About the Author
A professor at Youngnam University, well-known for his acute criticism over humanities, arts, social science, etc. He is a prolific writer of controversy, as he wrote many columns and books criticizing the intellectuals of Korea.

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